PRINT MEDIA: 6 REASONS WHY IT IS AN IMPORTANT PART OF THE MARKETING EFFORTS Of Any SME
Looking for the way to break through the communication barrier between you and your prospective clients? In today's digital age, it's straightforward for your target market to become saturated with on-line advertisements and email promotions. It's time to make a tried and tested approach to reaching your prospects, print media. Still undecided if investment in print media is appropriate for you? As Per Forbes Magazine, print materials and publications supply your customers and prospects a brand experience that can't be replicated on-line. Below are six reasons that stress the importance of print media and why your Printed publications can build an enduring impact on your target market.
1. PRINT IS TANGIBLE
Publications, brochures, posters and different kinds of printed materials are physical things. These things will remain in offices or homes for months or maybe even years once they're received. Whereas many other non-physical promotional materials are helpful for one purpose, the advantages of print media extend farther than the general public assume.
2. PRINT IS CREDIBLE
Like the feeling you get once you see The Daily mail or Sunday Times or your favorite magazine on the rack, there's one thing to be mentioned regarding the sensation of legitimacy that comes from print. You're ready to place the printed piece down and comeback at any time to resume your reading. And print media requires 'real estate'. As marketers, we have a tendency to like this! A printed piece placed on the corner of a table is going to be there day after day until it's picked up again to be viewed.
3. PRINT ESTABLISHES YOUR BRAND
Marketers understand the importance of a well-recognized brand, and printed publications and various other branded materials are a superb way to establish your brand. It permits you to bring the aesthetic qualities of font, colors, graphics and texture that help to ascertain complete brand recognition.
4. PRINT HELPS YOU REACH YOUR TARGET MARKET
The design and placement of your company ads in publications, newspapers and magazines will assist you to reach your targeted audience, whether or not it's a distinct segment market or the overall public. By leveraging the information of demographics, you're ready to strategically place your brand within the right place at the appropriate time, before of the appropriate audience.
5. PRINT IS MORE ENGAGING
Websites typically skim in as little as fifteen seconds per visit. Once a client or prospect reads a printed article, they're additionally engaged for an extended amount of time. On average, a subscriber spends about 45 minutes reading a magazine.
6. LESS PRINT, IS MORE FOR YOU
With more and more corporations taking their promotional efforts on-line, the past has become new once more as print media becomes the new trend. However this isn't your parents' world of print media communications! Marketers have additional data and information to create calculated selections concerning content, consumption, consumers, and collateral types. Customers' and prospects' email inboxes are overflowing with uninvited ads and non-worthy news, most of that is basically neglected. With this in mind, coming up with and sharing an excellent printed promotional piece should be high on your list of strategic marketing initiatives.