Business Cards by default are the most tangible form of sharing your contact details with another person; they are most useful marketing tool for Business Professionals. When you hand over your Business Card to someone the first thing that they see is how well or badly made it is. Your Business Card should be a part of your Marketing Plan, no matter how small a part of your Marketing Plan it is. It needs to work in tandem with all the other existing material you have at your disposal such as company letterheads & envelopes.
Like word-of-mouth marketing, Business Cards keep working even hours after it leaves your hands. They have the ability to be compact, cost efficient & extremely low tech but still very efficient.
The Two most important functions of a business card are Firstly, to generate business from the person you have given it to and also be effective enough to be able to generate business from referrals. In lieu of this, it is of utmost importance to target the right people, at the right time and for the right purpose.
To Print a Business Card does not involve using just fonts and colors, there are a quite a few other things that are involved such as the quality (GSM) of the paper used also i.e. Silk Coated or Uncoated, Single or Double sided printing as well as the paper size.