Glossy or Matte: Which Paper Is Best for Your Leaflets?

When designing leaflets and brochures, the paper you choose significantly affects the overall look and impact of your marketing materials. Choosing the wrong stock can lead to a lacklustre response, so it's worth getting right.

What to Consider First

Think about the purpose of the piece - are you promoting a product, service or event? Your budget, since paper types vary a lot in price. Your audience's likely preferences. And your printing method, since some processes suit certain stocks better than others.

Glossy Paper

A popular choice thanks to its eye-catching, vibrant shine - ideal for full-colour images and graphics. It's typically coated with a thin plastic layer, making it more durable and resistant to smudging.

Matte Paper

A more subdued, sophisticated finish that conveys a professional image. Because it doesn't reflect light, it's easier to read in direct sunlight or under bright lights.

Recycled Paper

Made from post-consumer waste, recycled paper is the eco-friendlier option, and still comes in glossy or matte finishes so you don't have to compromise on look and feel.

Textured Paper

Linen, felt or parchment textures add sophistication and stand out from the crowd. It's also more durable than most stocks, making it a good fit for brochures that get passed around and handled frequently.

Coated Paper

Coated with a thin layer of clay or similar, giving extra resistance to smudging and a vibrant, eye-catching finish - a solid choice for visually-led marketing materials.

Conclusion

Glossy, matte, recycled, textured and coated stocks each suit different jobs. Weigh up your purpose, budget, audience and printing method, and the right choice usually becomes obvious.

Ready to get this printed?

We produce this in-house here in Dorset. Get in touch and we will help you spec it right before anything goes to print.

Related: Flyers & leaflets